What kills sales of beauty salons, SPA, makeup artists and other representatives of the beauty packaging sector? And what should not be done under any circumstances? Find out what should not be done under any circumstances?
Read, test yourself and correct yourself if you are sinful!
Forward Sales
The most ancient sin. Do you advertise or offer your beauty packaging services without foreplay? The first acquaintance with a potential client begins with the sale of your main service—haircuts, manicures, etc.? By doing this, you yourself reduce the sales conversion by at least 2 times.
Why It Happens?
- The client does not yet know about the problem. With this sales model, the client does not know what he needs, for example, hair restoration. He still does not know that his hair needs restoration, that it is too dry and too brittle. Offering advertising to customers such a service, the probability of failure is high. Money to attract spent in vain.
- The client does not know about you. No one will come to your beauty salon without recommendations or without looking at examples of your work and not seeing rave reviews.
- No trust. A potential client, although he knows you, but still does not trust. Especially if you, selling services head on, do not confirm your expertise, skill, achievements. And again, do not forget about the reviews.
One Behavior Scenario
You give advertising, transfer the client to the website or Instagram, offer your services and, if he does not buy, lose him forever.
This is the most common type of funnel. Approximately 96% of beauty salons use this particular model of customer acquisition and loose money. The money they have already spent on attracting a client to the site. Having not received alternative offers (another product—manicure instead of a haircut, hair, body care products, gift certificates, etc.; subscribe to the newsletter), the client has no choice but to simply leave.
All In One Offer
You have a service and you offer it to everyone. All your customers receive the same offer. Preferences, pains, problems, age of clients is not taken into account: the service is sold the same for everyone. With this approach, the percentage of rejection of the service is much higher than with the offer created specifically for the audience segment.
Why It Happens?
Suppose you are selling a hair dyeing service. For women from 45 years old, this service is important to color gray hair. For girls of 20 years, it is important to be in a trend.
When you apply the same offer to different segments of the audience (women 45+ and girls 20 years old), then you miss one and the second. Customers refuse because they do not receive a personal offer.
